Article #2

Authors were Stefano Puntoni, Bart de Langhe, and Stijn van Osselaer, in the experiment what the authors did was tested different slogans with participants and found differences in how the messages were perceived. The three men thought that the effect was not due to the differences of language or maybe the participants difficulty in understanding copy written in foreign languages. "We find that the emotional advantage of consumers' native language depends on personal memories and the language context in which those memories were generated". The researchers found that the effect happens more in women than in men. They believe that women have a stronger memory for emotional events than men. This can happen in real life because sometimes you cant comunicate with other people because or they cant speak your same language or they cant speak at all, so you try to use common signs to comunicate with them.



http://www.sciencedaily.com/releases/2008/12/081215111433.htm